PRICING REVIEW GUIDE

How do I know when it’s time to raise my prices?

Short answer: review prices when your real job results no longer support the business’s current overhead, owner-pay and profit targets—even if customers are still keeping you busy.

Watch your actual job contribution

If completed jobs consistently produce less contribution per productive hour than the business requires, current pricing deserves review.

Recheck costs that have changed

Capacity pressure is another signal

If you are consistently booked beyond what you can reasonably deliver, pricing may not be the only issue—but it is worth checking whether the work you are accepting is producing enough contribution for scarce calendar capacity.

Raise prices based on math, not fear or guesswork

Review the minimum the business needs, compare that target with actual jobs, and update estimates where the numbers no longer work. Some services may need a larger adjustment than others.

Keep scope and price connected

If a customer cannot support a higher price, changing scope, materials, timing or service level may be more sustainable than quietly absorbing the difference.

Use your own numbers

JJL Business Tools turns these ideas into practical targets using your actual costs, time and income goals.

Track actual job results
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